About Us

Welcome to Em & Mac Children's Boutique


Since establishing in 2017, we continue to strive to offer a broad selection of today’s modern boutique trends with that vintage charm that everyone adores, while keeping the styles top-notch and the prices affordable for your boys AND girls! Em & Mac was founded by a hard-working mother and wife in 2017. It began in the dining room of their first home, grew to an office space and not long after it was moved to a room in their second home. Just as the business grew, so did their family. Before they knew it they were having their third baby and opening their first pop-up location in small town Cullman, AL. We ship product to family who live in town, and they keep up with the shop while she works mostly remotely. In February 2020 they set out to open their very own physical location in their home town of Belleair, FL. In May 2021 the mama who started it all lovingly passed down the keys to another local mom who had just welcomed a new baby and shared the same passion. We hope you love the shopping experience with Em & Mac as much as we love having you here.

Why is supporting a small business so special? All of your questions are answered and orders are filled personally by a mama that wants to give you the best experience she can! 

"When you support a small business, you're not helping a CEO buy their third holiday home. You're helping a little girl get dance lessons, a little boy get his team jersey, a mom or dad put food on the table, a family pay mortgage, or a student pay for college"